The SheepStop Story

SheepStop came about as an effort to change the perception of online shopping in India. After having spent more than seven years in the US, Parag felt that both the online shopping experience as well as the state of customer service in India was average at best. Bhagyashri, on the other hand had always yearned to start somenthing of her own after having graduated from the Indian School of Business, Hyderabad. They met over coffee one fine day and that started not just a new chapter in their life but also a new journey called SheepStop. Both agreed that even the best online shopping platforms available today totally lack the fun element that is so central to an activity like shopping and they vowed to get the "ZING" into online shopping as well as to set new standards of customer service in India. It is these principles which have helped guide SheepStop and it's parent company Stylebuds to it's present form.


Bhagyashri Dixit
Founder, CEO

A Graduate in Information Technology and an art enthusiast at heart, Bhagyashri started her career as an ERP consultant with Atos Origin. In 2005, she went to the Indian School of Business, Hyderabad to hone her business skills to complement her creative and technical background. Post MBA, she spent three years as a strategy consultant for Electronic Data Systems and MphasiS. A strong drive for making a change led her to quit this comfort zone and to jumpstart her venture named Stylebuds!

Currently, she handles Business Development and Operations for StyleBuds. She is the lady who actively manages both the customer and supplier ends, creating "Win-Win" situations all the time!

Right from her school days, Bhagyashri had a strong inclination towards design and art. She was awarded the 1st prize at the hands of the Late President of India, Dr. Shankar Dayal Sharma for the best literacy campaign poster.

Personally, a highly animated personality and a non-vegetarian freak she enjoys draping herself in different garments and does not believe in the word "impossible".

Write to her at


Dr. Parag Dixit
Co-founder, Architect

Parag earned his PhD. in Mechanical Engineering and Scientific Computing from University of Michigan, Ann Arbor. This dual PhD and the surname “D”ixit earned him the title ‘Dcube’ from near and dear ones! He did post-doctoral research at the University of California, San Diego for a couple years, but the love for his motherland and a penchant to start something of his own brought him back to India.

Currently, he works with MSC Software Corporation as a Senior Software engineer developing new material models and spends his after office hours contributing towards the building of SheepStop. He loves programming especially when the problem is intellectually stimulating and the results visually appealing. He is responsible for the entire web development at SheepStop and a significant contributor to each and every idea that originates at StyleBuds.

During his engineering days, Parag had bagged the most coveted Firodiya Karandak (the kaleidoscope of youth art forms in Pune) as part of the MIT team for his paintings during a live performance. During the summer vacation of 1997, he along with a group of equally enthusiastic friends had founded ‘Designer cards’, a greeting card company as a hobby. They managed to get quite a few eyeballs with their unique "POP-UP" designs. They grew this business further by expanding to their own brand of t-shirts by the name of El-Nino collections. Having fiddled with art and startups right from his childhood, SheepStop is his precious dream!

Personally, he loves hiking and enjoys adventure sports to the fullest! Track more at his blog

Write to him at

We Wanna Hear What You Think About SheepStop!

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shubhashri feels:
Order received....the message I had wanted was included.....the recipient my husband was elated.....I (the customer) was thrilled as usual (consistent SheepStop experience) Just 2 feedback points: 1) I got a message that the delivery person will ask for a 4 digit pin. Nothing of this sort happened. 2) my son was super upset that his father had jazzy new tshirts, but he didn't have them. So can you plz try and look into having t-shirts for kids included in your collection? Or if you can make it to order for me I will be very happy to buy a few, so that the father-son can twin around. Thank you once again. Regards Shubhashri Singbal Happy SheepStop Customer

Aarusha feels:
Simply Awesome tshirt and it's fastest courier delivery was really impressive.... Had ordered it for my best friend, Pradnya and she was really happy with the fitting, the design Exposure , lovely color and superb quality! My surprise note too was cutely handwritten. Loads of love and wishes. Keep rocking!

suyashvaze feels:
Got the ordered Tees. Good to see the personal note...

dhrmesh feels:
mine ek sirt kahridi, accha lage, fit baitho hae mharepar, thnk u.

sumanthas feels:
Got tee in 2 days, loved personal note and was perfect fit and more over liked the small sheep on the back of tee. Many more tees will add in my wardrobe. cheers !!!!

sathya feels:
You were very helpful and cooperative. And your notes are really cute! :) Good luck to you!

mayasrinath feels:
Your shirts completely lived upto my expectations and are incredibly comfortable. Loved the tees!

rocky04 feels:
I had ordered 4 for me and my frds and received my order in 48hrs, fabulous service and quality of products. and I know my frds are going to just love it !! thank you sheep stop

moasa feels:
Thank you sheepstop for Awesome T shirts. Just received the Tees. - From Doha

shishir feels:
Wow! hats off to your lightining fast service..great tees..and very generous of you to put in the thank you note :)..

basolian feels:
Finally got my SheepStop tee and prize money, Luckily on my Birthday ! Best B'day present ever :) Thanks a lot Sheepstop :D

bleh feels:
Thanks for the awesome tees, @SheepStop :) you guys never disappoint!!

jolene feels:
Love my sheepstop tees! great quality , great print and the handwritten note is a nice touch! thanks sheepstop :)

gauravw008 feels:
I have ordered a t-shirt recently from you. I am pleased to tell you that your service is admirable. The designs are exceptionally brilliant. Keep the good work and hope to see more creative work from your side.

rehaan feels:
I had bought several t-shirts from a handful of Indian websites a while back. The only ones that left me impressed were the SheepStop tees, and now I probably have one for every day of the week! (The latest being the "Bike some Ride!" which everyone sees and loves).

animesh22 feels:
Saw it the first time at Khala Ghoda Festival since then, there is no looking back. Amazing quality and the print of the tees. Way to go, sheepstop! :)

sandyboy feels:
I have the Tee and it's wonderful ! I also love the handwritten note which came with it, really nice :-)

galijguru31 feels:
just got my tees yesterday. looks great.feels it in a day.that was fast.looking forward for more.

ag0789 feels:
got my 'Do it My Way' shirt. Really loved the print and how well it fits. P.S.-The handwritten thank you note was brilliant. Thank You!

moasa feels:
Got 03 T shirts today.. woooow.. Got them day before my honeymoon. Thank u Sheepstop. <3

mahipal feels:
amazing website great shpping experience ....ay to go Sheepstop....

shindemandar feels:
Received a very nice Diwali gift from SheepStop - a cool Master Blaster tee! :-) And yes, thanks for the beautiful personalised note!

rskhusha feels:
My search for best online cloth buy stops at SheepStop. Received my tee shirt today. Its awesome with best cloth material, color and print. Actually I ordered online at both Inkfruit(defected print not as shown on web, itching and cheap cloth material, but good adv,packing delivery and lastly good customer care-but of no use as because of end product) and sheepstop and can now judge who will lead in the future. Although there is minor defect of print (over print of white color on yellow-am not returning you). Believe me swamyatul is correct who sends personalized Thank you card? Would rate 9/10 as you can do much better with web design. Keep rocking.

geekgaurav feels:
Gr8 going :) \m/ n <3

harrysoms feels:
great concept and website... great job guys!!

ankdok feels:
it is a great concept... !! intelligent !!

shahyashr feels:
amazing concept..nice unique designs..instant delivery..super quality..what more ..t-shirts r being loved in jo'burg,SA too..cheers..all d best!!

jimmyrocket feels:
glad to be a part of it..:)

sasha feels:
I really appreciate your designs, idea & the initiative that you have taken. I am Impressed & i wish you all the BEST. CHEERS....!!!

hellraiser23 feels:
I absolutely loved the tee. It's exactly as shown on the website. And the print is excellent quality. Didn't even get spoilt while ironing. Thank you so much for the tee and the lovely service. I'm looking forward to buying more tees at SheepStop

rohan17 feels:
hey.... i received the t....its simply awesome!!!! i like the hand written note which was sent...Value proposition is too good!!!

milton feels:
Saw it 1st time at the Kala Ghoda Festival and the designs and esp. the quality of the tshirts were really good. That made me order 3 Tshirts at one shot ;).n was suprised to receive it the very next delivery ha ..Got the Red Addicted, Green Cliff Hanger and Reg Im Single...and liked all 3.Cool Stuff SheepStop :) !!!

bluestars feels:
Got the courier in time. Thanks a lot!!!! It's a great tee :-)

anshuliiitm feels:
got my "Ornate" tee today awesome quality,awesome print.Keep it up Sheepstop!!!

hemu feels:
WOW!!... how cute the note with hand written is!!..thank uu

gom feels:
The Master Blaster tee is awesome!! like it very much :)

hemu feels:
Thank u sheepstop for making my design print on kids tees..

hemu feels:
You guys are really gr8. I got my winning tee \'grow green\' print and quality of the tee is awesme. The way you publish and the way you respond made me felt glad. ALL THE BEST BAGYASHREE & PARAG

neelmani feels:
My husband hasnt stopped drooling over the Master Blaster tee! thanks to my sis @arcchies who introduced me to SheepStop. I am placing an order for a tee for me now :)

debiprasad feels:
I like the tees and more importantly, I like the handwritten "Thank You" note with beautiful handwriting. @debiprasad Wearing "Ant Irritation" by @SheepStop today.

mysticaldesi feels:
ive got my tee and trophy too, incredibly awesome print and superfast deivery, proud to be a sheeptop guy.great going sheepstop..!!!

jyo feels:
My friend Bittu, absolutely LOVED SheepStop tee shirt gift. He is a DJ and the theme of the T-Shirt (about Music is workship) was exactly what he would want and so he loved it. He was quite impressed by the material of the T-Shirt and also with the gift packing and the small note that you sent on my behalf. I really appreciate that you took so much effort with the gift getting delivered along with the note. Appreciate your fanstastic customer service. I am fan of your Tees and definitely look forward to buying some more stuff from you. Thank you again. You guys rock! Good luck with your venture and hope you get many more lovers of your tees like me!

raaji feels:
I received my green and termination tees yesterday..!! Great printing quality..!!awesome..!!

bruceruless feels:
The service is totally awesome.. The T-shirts are really cool.. Love the work of all the designers.. Keep it up Fellows.. Great work..

mysticaldesi feels:
sheepstop is truly a great site that provides equal ,fair oppurtunities to all sorts of designers and art lovers be it a beginner like me or other awesome designers over here i take my pride to be a member of this great community who are so supportive.

raaji feels:
Guys received my "Addicted" tee yesterday.. great quality... love the print,very neat and perfect details and perfect fit... keep it up sheepstop...

jayg feels:
fantastic idea,good designs,excellent fabric,perfectly priced,delivery on time..cant ask for anything the whole concept..way to go guys!

emaly feels:
I got my tee very fast, I like your process.

saksham feels:
I received my Moon Walker tee today, awesome detail print. Nice to see self work on best quality tee.

emaly feels:
I got my tee.. I loved it...nice tee...thanks

vibhin feels:
Hi , I got my yellow tee....nice print..thanks...

koolkavy feels:
Thank you .I received the tee yesterday . Great texture and perfect size :)

diuli feels:
I got the t-shirts today! Love them! What I love more is the little hand-written 'Thank You' card that you sent to me with the t-shirts :)( facebook)

aravindmosal feels:
I liked the tee. Its pretty nice. The fit is also good. I liked the personal note that was sent. Thanks for that.

sheepstopper feels:
I would request you to encourage your designers to work on designs related to technology/computers/ipods for a lot of geeks like me.. I was looking for something like that and the design i picked up for my friend was the only one available. now i'm scared my friend shouldn't walk into a guy wearing the same tee ;) Nevertheless, its an amazing job you guys are doing at sheepstop. We always wanted some hassle free shopping like this and i'm sure we'll get to see lots of new designs going forward.

omo feels:
It's always so good to see your own creation in tangible form. I'm really happy with the way Western Spaghetti has turned out. The printing is indeed very neat.

rucha feels:
I was very glad n happy to know tht the tshirt which i ordered on friday reached its destination on saturday noon itself. The person who received it was very surprised. Thanks a lotttttt.

arcchies feels:
i luv'ed the whole experience with sheepstop. the best part is pay on delivery. keep rocking!!!

akii feels:
Thanks for such a quick delivery. Getting Impressed by the service and great response I have placed one more order

amitdangle feels:
I loved the T and support. Looking forward for the same exp in future. Thanks for the handwritten note.

saksham feels:
Just received my another tee. New tee stock is really very high quality. I love the softness. The printing is also very improved. thnx sheepstop team.

That was quick, packed well, good quality and service. Thanks very much. I've bought another ...

sasi feels:
I really like the feel of the T-shirts. Thank you guys. Love shopping with you :)

chaitanya feels:
I've already got 5 sheep stop Tees. I think its brilliant and helps me do my bit for eco-living! I went through the website and I think its one of the most brilliantly made Indian site and am sure it can soon be a great competition for Ebay. Its very well thought through and the attention to detail is impressive :-) Can...t wait for more designs to be launched...especially cycling ones :-) (Facebook)

saksham feels:
This is 50th sale today of "No War Only Music". Thanx a lot to the unknown buyers and sheepstop too!!!!!!

Thanks again for awesome T-shirts. This was my third purchase from you guys and I'm really happy. Kudos for the awesome job you guys are doing!!! - Abu Sharma (over email)

infinitian feels:
Just got my first t-shirt from sheepstop! Wow,,the design looks awesome..great work @Arjun! And cloth is so fine..Amazing stuff, sheepstop!!!

friendforu feels:
I really liked the tee.The design, 'Cycle On' is fab and also the stuff.Keep up the good work.

venuskalra feels:
Gifted a SheepStop tee to Bahiya. We like it very much. he is really happy with the tee. Cloth is very nice. Thanks :) (facebook message)

IPL 4-2 ka 1 SheepStop tee I won was fantastic ... Liked it (Radhika Chauhan - facebook message)

shindemandar feels:
You guys are wonderful! 32 Jugaad's sold in less than 4 months... Feeling great :)

apu feels:
Wearing my SheepStop tee today and loving it! Thanks! (over sms)

vibhin feels:
Thanks Sheepstop..., today I got my TATOO FISH tee..nice print..gud material...thanks...

arjunmenon feels:
Just got my First Sheep-stop tee.. and OMG its awsome!! Thnx a lot guyz..i just ordered another one too ;)

shilpi feels:
Gifted SheepStop tees to two of my friends and both loved them!

ujwala feels:
Recently gifted 'Water Game' tee. It was liked very much :)

creator feels:
Yehh.. I got it.. I got my tee.. awesome printing on really smooth material... thank you SHEEP STOP..

saksham feels:
One more thing I want to share with sheepstop designers that I am earning good royalty through my winning designs. My one design (NO WAR ONLY MUSIC) got 31 sale within two & half months. It's really surprising... thanks a lot sheepstop.

saksham feels:
just received my another t shirt, another great printing as well as t shirt quality, thanks sheepstop team.

mintprasad feels:
Ordered couple of Tees for her ... kal she will be wearing the Jugad one :) ...!! And talking about tee...She liked it...Quality and texture ...and haan printing as well :) ..!!

ritika feels:
d tee is fabulous... n fantastic idea 4 giftin ..... um lukin 4ward 4 few more .. thanx a ton

sohail84 feels:
I really like the print "Pand-o-nomics". It's really soft and doesn't come across as hard and plastic like some other brands do. Overall the t-shirt is very comfortable.

I got SheepStop shirt last week (it arrived the week before, but I missed the postman so had to go to USPS to pick it up this week). I really like it and the fit is great as well, thanks for suggesting to switch to the L. I will be visiting sheepstop soon :) Good Luck! - Balaji (Through Email)

gunjan feels:
7 tees from!!! The latest being the "Save Plants, Save Planet" in green with a V-neck, which has become a personal favorite...I have become quite a constant shopper with Sheepstop.

bostonians feels:
As a couple who moved back to India after having lived in the US for a considerable period of time, one thing that we sorely missed about America was the shopping experience. But thanks to Sheepstop, we now enjoy shopping online in India too. The super soft pure organic cotton tees are a sheer delight to wear. The design and the print is flawless and requires minimal care. Kudos to Bhagyashree and Parag for creating such a unique concept and delivering beyond expectations. You guys have set a high benchmark in terms on quality and service. Our warmest wishes to Sheepstop – proud to be your customer.

ssalim feels:
I received my first two tees from you guys! I had ordered the Cliff Hanger in Bottle green and the stop global warming in black! Love em! The material's really nice and soft! Am very happy with the purchase :) I was very happy with the quick delivery!!!! I've never ever received any package so quickly till date! It enh...anced the customer experience even before I opened the package. Plus, the packing, the personal thank you note inside was an awesome touch!!!! Hope you guys keep coming up with offers/vouchers too! It makes it an awesome deal! Loved the first experience!!!! Thank you guys!! :) :) :) (from facebook)

saksham feels:
Once again I got my t shirt within 2 days. Thanks Sheepstop team. As always this time also I got very fine quality t shirt as well as print. Good wishes.

studiofunc feels:
I am delighted to receive my tee shirt design with the lightening fast service by sheepstop. I love the details and handwritten notes that come along with the tee shirt. It is simply beautiful. A big Thank you and my best wishes to Sheepstop. Cheers

meera feels:
Just wanted to send some hugs to the Sheepstop team. Fantastic experience... right from the ordering to the courier who delivered it. Completely changed the shopping online experience in India. Now if only you guys dealt with lotsa other stuff too :) Keep going! Cheers

vibhin feels:
i am very glad to inform that i got my design with tee.. its very nice.. thanks a lot

paulami feels:
the service is very very hassle free..and customer servive is too good..apart from the quality of the tees..which is a very pleasant surprise!!

vini feels:
I got my chickin t shirt its perfect fit for me,Thanks a lot

shyamal feels:
Got my sheepstop Tee. its quite good.. Liked it... (From twitter)

you will be happy to know.. ppl who have heard of ur website... inform me that ur tees are the best... coz they have awesome quality.. and u guys are fast... Kudos !!! now i am tempted to order a tee - Akhil Sakpal

shindemandar feels:
Received my tee "The Indian Way", very happy to see my design printed :) The size chart was perfect and the material...hmmmm...not feeling like removing it ;) Thanks to SheepStop for a wonderful experience!

moasa feels:
Just received My Tees. "Buck" and "Knuckle Walker". I crazy love with Buck. Printed Colors are awesome. like a magic. Thanks for the Gift voucher. Order "buck" for My Girl Friend :-)

shopaholic feels:
I got my 1st tee. its an 'ant irritation'.design is too cute and tee quality is also was very neatly packed..and Very fast delivery.size chart helped me to get best fit.looking forward for shopping for tees with great desings..!Thanks and keep up the good wrk!!

saksham feels:
Just received my 2nd t shirt, very nice & clear screen printed. Once again thanks to Sheepstop team. ;}

'Ignite the Spirits' is a good tee. I bought that for my husband and he liked it very much. Thanks for the innovative tee. - Prionka Ghosh

leomax feels:
Yahoo....:) I am very very happy i have won and hav received the Tee which i bought for my sister. I liked the quality of both print and the material. I would surely tag along and come up with more and more designs.

rltandasa feels:
I really love it

saksham feels:
Thanks for awesome t shirt as well as print quality. I received my t shirt within 2 days ... very fast service ;)

rogerfederer feels:
OMG! I'm Blown away!!! That was lightening fast service... Half a day response time! Thanks so much ... I'll surely recommend this to my friends. Btw, handwriting on the address and the note is beautiful :)

moasa feels:
Just received my T shirt. Oh gosh. its awesome.. I love it!

its a good site - mandar

mahendrans feels:
Very nice material. Really liked the design 'Ignite the Spirits' . Will pass on the word around about SheepStop

sangeeta01 feels:
Thank You so much for the lovely Tee. It fits me perfect, looks awesome and feels great. I am looking forward to order another one :D

Thanks for your prompt service. Honestly, I was a bit skeptical about ordering stuff online but my friends recommended SheepStop and I'm loving it already. :) The material you guys use for t-shirts is good and the designs are fab. I'm looking forward to buy some more t-shirts when the new designs are updated. Your hand written card is a symbol of very personalized customer service. I appreciate it. - Abu Sharma

balu feels:
The shopping experience was gr8. Very fast engine and the CC payment gateway too worked like a charm. The pics of someone wearing the T and the blowup of the graphics really help make the choice fast

dhanesh feels:
You will Rock forever!!

jimragland feels:
I was very happy to see the tees. Great quality and awesome service. I have a few designs that I would like to send and maybe if the crowd votes on them I can get tees with my designs on them. Your service has not only amazed me but has boosted my confidence of shopping Online in India (have had really bad experiences before). The thank your card was really thoughtful and I wish you the very best!

Jacky feels:
Lovely to find you enquiring and trying to know about the tee. My friend whom i gifted the tee was saying that it has been wonderful and liked it a lot. I will definitely be buying one in the future for christmas!!!

Awesome experience. Shipping is superfast. I am impressed with the end to end seamless service and user experience. The tee fits perfectly and the material is very soft and comfortable. - Shiladitya

sriviews feels:
The shipping was lightning fast and by hearing my word, many of my friends have registered on your site. Looking forward to new designs..

I had a chance to wear SheepStop tee in Diwali. Tee is good by all means! Material of tee is good & design is pleasant - Gopal

ckiran feels:
Thanks a lot for such fast shipping service and also it is really a nice t-shirt. Quality of TEE is superb. Thinking of buying another.

spectralife feels:
This is a novel concept and online shopping (and betting) has never been so exciting! And I would do my bit to spread the word in Bangalore!

sameermulye feels:
Received all Tee Shirts Today. They are awesome, looks very nice and better than expected :) . Thanks.......

dhanashree feels:
First of all KUDOS to Mr & Mrs Dixit for this wonderful, innovative and easy shopping concept. Now about my experience with SheepStop. It has been more than wonderful. Never before has shopping been so easy. Now buying a tee is just a click away. I am currently in the USA and I have found a lot of gifting ideas on the net, But so far this one has been the best one . It was my cousin's budday and this time I decided to gift a tee rather than some chocolates , flowers or a cake. Trust me this idea rocked. My cousin was pleasantly surprised . Everything right from selecting a tee to making the final payment was quick and hassle free. The delivery was instant. The gift was beautifully packed and the best part was the hand written note which gave my gift a very personal touch, My cousin was impressed with the design , the feel of the shirt . I am definitely buying more tee from sheepstop and this time one for me definitely. Thanks a ton Bhagyashri for a wonderful shopping experience

deepabhosale feels:
I ordered one tee for a gift and it was timely delivered. :) the tee fabric is very soft and comfortable to wear. And good part is that it didn't loose its fitting and color after wash. very nice product and i will surely recommend it to my freinds for online gifting. ~Deepali

ash feels:
Very professionally executed, from delivery to the packaging. Nice design. Tee material is too good, very soft and comfortable to wear. Ashish

teespired feels:
My best online shopping experience ever. The promptness of delivery, material, quality of tee, and overall response simply amazed me. I am happy that finally someone is taking the online shopping business seriously. Also I am so pleasently surprised by unqiue designs that i have made up mind that henceforth tees will only come from "sheepstop". My wife loved it & she has started searching on sheepstop for her favourite tee. I loved the "thank you" note along with the tee which brought a personal touch

I was quiet pleasantly surprised to find out today that, delivery for my T-shirt was made on Saturday. Which is impressive. Purchasing process was smooth and efficient - Jayesh Baheti

pankaj feels:
Shopping at SheepStop was a pleasant experience, I felt as if it's a gift :) My mom was at home to receive the package and she was skeptical about the quality and angry with me to buy a tee that way. Once she opened the pack, she was happy with the t-shirt and inquired about SheepStop. Hope its a testimonial to SheepStop ... cheers :)

raaj feels:
Hey! My sister just loved the gift (total solar eclipse T-shirt). She loved the note, the way it was written, the fabric of T-shirt, The colour everything. It was just perfect fit for her. So she has become a sheepstop fan and publicized it among her friends.

sangs feels:
I placed an order for "Total Eclipse of my heart" design by Vinayak on friday afternoon and to my pleasant surprise I got a prompt delivery of the package by saturday afternoon. The t-shirt is really awesome, incredibly soft and the design looks great!

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